Make a Time Lapse Video: The Ultimate Guide for Business Advertising

Dec 27, 2023

Are you looking for a unique and visually stunning way to attract attention to your business? Look no further than time lapse videos! Time lapse videos have become increasingly popular in the world of business advertising due to their ability to captivate audiences and showcase the progression of projects, events, or even daily activities in a visually compelling manner.

What is a Time Lapse Video?

A time lapse video is a technique that involves capturing a series of photos or frames at specified intervals over a period of time and then blending them together into a seamless video. This creates a fast-paced and visually engaging representation of an event or project that would typically unfold slowly in real-time.

Why Use Time Lapse Videos for Business Advertising?

Time lapse videos offer a range of benefits for business advertising. Let's explore a few reasons why you should consider incorporating time lapse videos into your marketing strategy:

  • Attention-Grabbing: Time lapse videos are eye-catching and grab viewers' attention instantly. They have a unique visual appeal that stands out amidst the noise of traditional marketing content.
  • Showcase Progression: If you want to showcase the progress of a project, event preparation, or a product being created, time lapse videos are the perfect way to do it. They condense hours, days, or even weeks into a few seconds, allowing viewers to witness the entire process.
  • Engage Viewers: Time lapse videos invoke a sense of curiosity and intrigue, encouraging viewers to watch till the end. This engagement can translate into increased brand awareness and customer interest.
  • Highlight Visual Changes: For businesses in industries where visual changes occur gradually, such as construction, interior design, or landscaping, time lapse videos can effectively communicate the transformation and impact of your work.

How to Make a Time Lapse Video: Step-by-Step Guide

Now that you understand the value of incorporating time lapse videos into your business advertising, let's walk through the process of creating one. Follow these steps to make a time lapse video that will captivate your audience:

Step 1: Plan and Prepare:

Before diving into the technical aspects, it's important to plan and prepare for your time lapse video. Consider the following:

  • Select a Subject: Choose a subject that aligns with your business and is visually interesting. It could be a construction project, an event setup, a product being built, or even the movement of people in your office.
  • Determine Duration: Decide how long you want to capture the subject. The length of your video will depend on the desired final result and the speed at which events unfold in real-time.
  • Lighting and Environment: Assess the lighting conditions and environment where the time lapse will take place. Ensure that lighting remains consistent throughout the capture process and consider any external factors that might impact the quality of your footage.

Step 2: Equipment Setup:

To capture high-quality time lapse footage, you'll need the following equipment:

  • A Camera: Use a camera capable of capturing images at regular intervals. A DSLR or a smartphone with a time lapse feature can work well.
  • Sturdy Tripod: Invest in a sturdy tripod to keep your camera stable during the entire capture process. This minimizes any unwanted movements that may compromise the video quality.
  • Intervalometer (Optional): An intervalometer is a device that controls the timing and intervals between each photo capture. It can be helpful for maintaining consistency and automation.

Step 3: Camera Settings:

Configure your camera settings to ensure optimal image quality and smooth playback:

  • Resolution and Frame Rate: Set your camera to capture images at the desired resolution and frame rate. Higher resolutions and frame rates offer better quality, but also require more storage space.
  • Focus and Depth of Field: Select the appropriate focus and depth of field settings based on your subject. This ensures that key elements remain sharp throughout the video.
  • Manual Mode: Switch your camera to manual mode to have full control over settings. This prevents automatic adjustments that can cause inconsistencies in exposure.

Step 4: Start Capturing:

It's time to start capturing the images for your time lapse video:

  • Position and Frame Composition: Mount your camera on the tripod and compose the frame to capture the subject of interest. Consider the angles, perspectives, and any movement that may occur within the frame.
  • Interval and Duration: Set the desired interval between each photo capture and allow the camera to continue capturing until you've captured enough footage to achieve the desired duration of the final video.
  • Ensure Stability: Check that your camera remains stable throughout the capture process. Avoid any unintentional movement or vibration that may compromise the video quality.

Step 5: Editing and Finalizing:

After capturing the necessary footage, it's time to edit and finalize your time lapse video:

  • Import and Organize: Transfer your captured images to a computer and organize them in chronological order.
  • Choose the Best Images: Review the captured images and select the best ones for your time lapse video. Remove any unwanted or repetitive shots.
  • Use Time Lapse Software: Utilize time lapse software or video editing tools to create a video sequence from your selected images. Adjust the speed, add transitions or music, and apply any necessary color corrections.
  • Export and Share: Export the finalized time lapse video in a suitable format and resolution for your intended platform. Share your creation on your website, social media channels, or as part of your marketing campaigns.


Time lapse videos are a powerful tool for business advertising, allowing you to visually engage your audience and effectively communicate the progression of your projects, events, or daily activities. By following this comprehensive guide, you now have the knowledge and tools to create captivating time lapse videos that will leave a lasting impression on your viewers.

For exceptional video/film production services and assistance in creating high-end time lapse videos for your business advertising needs, is your go-to destination. With their expertise in advertising and video/film production, they can help you craft visually stunning time lapse videos that will elevate your brand and attract attention.